About Bluey

Bluey is an Australian animated series created by Joe Brumm, produced by Ludo Studio for ABC Kids and first broadcast in October 2018. Following a family of Blue Heeler dogs in Brisbane, its seven-minute episodes about imaginative play won a global audience and unusually strong critical affection for a preschool show, including an International Emmy.

The title treatment is a heavy rounded display face with fully softened terminals and a slightly bouncy rhythm — no sharp corners anywhere. It sits naturally alongside the show's flat, chalky colour palette and the loose hand-drawn quality of the animation. It manages to read as clearly for-children without becoming saccharine, which is roughly the same balance the writing strikes.

What font does Bluey use?

Bluey uses Bluey's logo is a custom rounded display lettering; the recreation most commonly circulated is based on Hello Headline. The defining traits are the fully rounded terminals, heavy weight and generous circular bowls.

On this page, Lipi offers a generated lookalike of the font used in Bluey — ready to download instantly with a commercial license, no third-party purchase required.

Where this style works

Heavy rounded display faces are the default for anything aimed at children or families: animation titles, toy and game packaging, nursery and school branding, children's books, family-friendly app UI, and playful food packaging. The absence of sharp corners reads as safe and approachable — the reason the style dominates the category.

What you get

Instant download as OTF, TTF and WOFF, with a commercial-use license for $7.99.

Full diacritic coverage for 81 Latin-script languages

English, Spanish, Indonesian, Portuguese, Swahili, German, Turkish, Filipino, Italian, Polish, Oromo, Uzbek (Latin), Zulu, Dutch, Somali, Malagasy, Afrikaans, Shona, Hungarian, Rundi, Kinyarwanda, Czech, Swedish, Serbian, Quechua, Albanian, Croatian, Luyia, Luo, Danish, Finnish, Slovak, Ganda, Sango, Norwegian Bokmål, Kalenjin, North Ndebele, Swiss German, Bemba, Nyankole, Soga, Teso, Lithuanian, Gusii, Galician, Sena, Slovenian, Chiga, Irish, Makonde, Morisyen, Estonian, Kabuverdianu, Basque, Norwegian Nynorsk, Friulian, Shambala, Bena, Asu, Luxembourgish, Icelandic, Jola-Fonyi, Taita, Samburu, Machame, Colognian, Breton, Vunjo, Makhuwa-Meetto, Rwa, Rombo, Sangu, Faroese, Romansh, Scottish Gaelic, Upper Sorbian, Lower Sorbian, Manx, Inari Sami, Volapük, Cornish.

Not affiliated with or endorsed by the rights holders of Bluey. The font on this page is an original Lipi-generated lookalike of the font used in Bluey, not a redistribution of the original commercial typeface. For the original typeface, see the official source.

Frequently asked questions

Is the Bluey font free?

The logo itself is custom artwork owned by Ludo Studio and BBC Studios and isn't distributed as a font. This page offers our own generated lookalike of the rounded display style with commercial terms.

What fonts are similar to the Bluey logo?

Baloo, Fredoka One and Nunito Black are free options with the same rounded-terminal character. Quicksand Bold works for a lighter take on the same idea.

Can I use this font commercially?

Yes, in your own commercial designs. It conveys no rights to Bluey's name, characters or artwork, so don't use it in ways implying official association with the series.