About Salesforce Logo

Salesforce is the American cloud-computing company founded in 1999 and headquartered in San Francisco, best known for its enterprise CRM platform and the Trailblazer community of admins and developers who build on it. The Salesforce logotype — the all-lowercase wordmark next to its cloud-and-typography lockup — uses a clean humanist sans that has anchored the brand identity through multiple rebrands.

Salesforce's broader visual system has evolved considerably over two decades — from the early cloud-shape logo through the Dreamforce-era expansion to today's Trailblazer iconography — but the typographic register has stayed close to the same humanist-sans family. The wordmark scales cleanly from app icons to enterprise event signage, and its restraint has helped Salesforce avoid the visual churn that plagues many SaaS brand identities.

What font does Salesforce Logo use?

Salesforce Logo uses Aller Regular, designed by Marc Weymann, Henrik Kubel and Susanne Dechant for Dalton Maag (2008). Distributed free for personal and commercial use under Dalton Maag's free-font license.

On this page, Lipi offers a generated lookalike of the font used in Salesforce Logo — ready to download instantly with a commercial license, no third-party purchase required.

Where this style works

Aller Regular and its humanist-sans cousins are the right pick for SaaS product UI, dashboard typography, enterprise software branding, documentation sites, app interfaces, B2B wordmarks, and any body-type layout where clarity outranks personality. The regular weight reads comfortably at long passages and pairs well with both serif accents and code typography.

What you get

Instant download as OTF, TTF and WOFF, with a commercial-use license for $7.99.

Full diacritic coverage for 81 Latin-script languages

English, Spanish, Indonesian, Portuguese, Swahili, German, Turkish, Filipino, Italian, Polish, Oromo, Uzbek (Latin), Zulu, Dutch, Somali, Malagasy, Afrikaans, Shona, Hungarian, Rundi, Kinyarwanda, Czech, Swedish, Serbian, Quechua, Albanian, Croatian, Luyia, Luo, Danish, Finnish, Slovak, Ganda, Sango, Norwegian Bokmål, Kalenjin, North Ndebele, Swiss German, Bemba, Nyankole, Soga, Teso, Lithuanian, Gusii, Galician, Sena, Slovenian, Chiga, Irish, Makonde, Morisyen, Estonian, Kabuverdianu, Basque, Norwegian Nynorsk, Friulian, Shambala, Bena, Asu, Luxembourgish, Icelandic, Jola-Fonyi, Taita, Samburu, Machame, Colognian, Breton, Vunjo, Makhuwa-Meetto, Rwa, Rombo, Sangu, Faroese, Romansh, Scottish Gaelic, Upper Sorbian, Lower Sorbian, Manx, Inari Sami, Volapük, Cornish.

Software CRM Cloudbased Sales Marketing Customer service Operations Aller Dalton Maag Styles Tones download free Organizational Use Licenses User Counts Additional Editions

Not affiliated with or endorsed by the rights holders of Salesforce Logo. The font on this page is an original Lipi-generated lookalike of the font used in Salesforce Logo, not a redistribution of the original commercial typeface. For the original typeface, see the official source.

Frequently asked questions

Is the Salesforce font free?

Aller — the typeface closest to the Salesforce wordmark — is free via Dalton Maag for both personal and commercial use. The Lipi version on this page is a separately-generated lookalike with full 81-language diacritic coverage, packaged OTF/TTF/WOFF with a single commercial license at $7.99 — useful for designers who want a one-click download.

What fonts are similar to Aller Regular?

Comparable humanist sans-serifs include Source Sans Pro, Open Sans, Fira Sans, IBM Plex Sans, and Lato — all free via Google Fonts. Commercial alternatives include Calibri, Avenir Next, and Proxima Nova.

What is this font best for?

Enterprise SaaS UI, dashboard and admin-tool typography, documentation sites, B2B brand identities, app interface design, and editorial body type that prioritises clarity over personality.