About Porsche

Porsche is the German sports-car manufacturer founded by Ferdinand Porsche in 1931, headquartered in Stuttgart and best known for the 911 model line in continuous production since 1963. The Porsche wordmark uses a custom serif whose proportions have remained remarkably consistent since the 1950s — anchoring everything from the car badging to showroom signage to the company's storied motorsport identity.

The current corporate logo combines the Stuttgart coat of arms with the wordmark in its custom serif treatment, used across consumer marketing, the Porsche Design lifestyle sub-brand, and motorsport sponsorships including the FIA World Endurance Championship and 24 Hours of Le Mans. The serif's restrained elegance is the visual shorthand for German engineering heritage in the luxury automotive space.

What font does Porsche use?

Porsche uses 911 Porscha, a freeware display face explicitly named after the Porsche 911 and modelled on the carmaker's wordmark. Distributed under freeware terms.

On this page, Lipi offers a generated lookalike of the font used in Porsche — ready to download instantly with a commercial license, no third-party purchase required.

Where this style works

Custom-serif wordmark styles in this register are at home in automotive branding, luxury-lifestyle product packaging, motorsport collateral, performance-engineering identities, and high-end men's product design. The style also reads well in watch and accessory branding, premium auto-detailing services, and any project that wants understated German engineering weight.

What you get

Instant download as OTF, TTF and WOFF, with a commercial-use license for $7.99.

Full diacritic coverage for 81 Latin-script languages

English, Spanish, Indonesian, Portuguese, Swahili, German, Turkish, Filipino, Italian, Polish, Oromo, Uzbek (Latin), Zulu, Dutch, Somali, Malagasy, Afrikaans, Shona, Hungarian, Rundi, Kinyarwanda, Czech, Swedish, Serbian, Quechua, Albanian, Croatian, Luyia, Luo, Danish, Finnish, Slovak, Ganda, Sango, Norwegian Bokmål, Kalenjin, North Ndebele, Swiss German, Bemba, Nyankole, Soga, Teso, Lithuanian, Gusii, Galician, Sena, Slovenian, Chiga, Irish, Makonde, Morisyen, Estonian, Kabuverdianu, Basque, Norwegian Nynorsk, Friulian, Shambala, Bena, Asu, Luxembourgish, Icelandic, Jola-Fonyi, Taita, Samburu, Machame, Colognian, Breton, Vunjo, Makhuwa-Meetto, Rwa, Rombo, Sangu, Faroese, Romansh, Scottish Gaelic, Upper Sorbian, Lower Sorbian, Manx, Inari Sami, Volapük, Cornish.

Not affiliated with or endorsed by the rights holders of Porsche. The font on this page is an original Lipi-generated lookalike of the font used in Porsche, not a redistribution of the original commercial typeface.

Frequently asked questions

Is the Porsche font free?

911 Porscha, the freeware reference for the Porsche wordmark, is available for personal use across free-font sites but its commercial terms are unclear and vary by host. The Lipi lookalike here provides the same style with explicit $7.99 commercial licensing.

What fonts look like the Porsche wordmark?

Custom-serif display faces in the same automotive register include 911 Porscha, Trajan Pro, Optimus Princeps, and Stuttgart. The Lipi lookalike on this page is the cleanest commercial route to the Porsche wordmark feel.

Can I use this for a Porsche-related commercial project?

The font is fully licensed for commercial use. The Porsche name, crest, and any model-specific marks remain trademarks of Dr. Ing. h.c. F. Porsche AG — don't pair this font with the Porsche name in a way that implies endorsement.