About Ivy Park

Ivy Park is the athleisure and streetwear brand co-founded by Beyoncé and originally launched in 2016 as a partnership with Topshop, before relaunching under Adidas in 2020. The brand's wordmark uses a heavy monolinear geometric sans with full-height caps — a deliberate visual statement of weight and presence that mirrors Beyoncé's broader performance identity.

Across drops and seasonal capsules, Ivy Park has stayed close to the same chunky-caps display logic, varying only the colour treatment and background. The wordmark routinely appears on merchandise, social campaigns, and in-store signage, and its uncompromising weight has become a reliable shorthand for the brand's mix of athletic utility and high-fashion confidence.

What font does Ivy Park use?

Ivy Park uses Aktiv Grotesk Black, designed by Bruno Maag's Dalton Maag (2010). A commercial humanist-flavoured grotesque, licensed via Adobe Fonts and Dalton Maag.

On this page, Lipi offers a generated lookalike of the font used in Ivy Park — ready to download instantly with a commercial license, no third-party purchase required.

Where this style works

Heavy-weight grotesques like this carry fashion-brand wordmarks, athleisure identities, beauty packaging, music album covers, podcast art, and bold editorial mastheads. The black weight gives the letterforms enough presence to anchor a layout on its own, while the humanist proportions keep it from feeling cold or industrial — exactly the register fashion-adjacent brands reach for.

What you get

Instant download as OTF, TTF and WOFF, with a commercial-use license for $7.99.

Full diacritic coverage for 81 Latin-script languages

English, Spanish, Indonesian, Portuguese, Swahili, German, Turkish, Filipino, Italian, Polish, Oromo, Uzbek (Latin), Zulu, Dutch, Somali, Malagasy, Afrikaans, Shona, Hungarian, Rundi, Kinyarwanda, Czech, Swedish, Serbian, Quechua, Albanian, Croatian, Luyia, Luo, Danish, Finnish, Slovak, Ganda, Sango, Norwegian Bokmål, Kalenjin, North Ndebele, Swiss German, Bemba, Nyankole, Soga, Teso, Lithuanian, Gusii, Galician, Sena, Slovenian, Chiga, Irish, Makonde, Morisyen, Estonian, Kabuverdianu, Basque, Norwegian Nynorsk, Friulian, Shambala, Bena, Asu, Luxembourgish, Icelandic, Jola-Fonyi, Taita, Samburu, Machame, Colognian, Breton, Vunjo, Makhuwa-Meetto, Rwa, Rombo, Sangu, Faroese, Romansh, Scottish Gaelic, Upper Sorbian, Lower Sorbian, Manx, Inari Sami, Volapük, Cornish.

Apparel Activewear Athleisure Fashion Sportswear Beyoncé Brand Clothing Modern Leggings Sports bras Jackets Sansserif Grotesque Aktiv Grotesk Dalton Maag Hairline Black Italic

Not affiliated with or endorsed by the rights holders of Ivy Park. The font on this page is an original Lipi-generated lookalike of the font used in Ivy Park, not a redistribution of the original commercial typeface. For the original typeface, see the official source.

Frequently asked questions

Is the Ivy Park font free?

No. The Ivy Park wordmark uses Aktiv Grotesk Black, a commercial typeface from Dalton Maag (also licensable via Adobe Fonts). The Lipi lookalike on this page is sold under a single $7.99 license — no Dalton Maag or Adobe subscription required.

What fonts are similar to Aktiv Grotesk Black?

Comparable heavy humanist grotesques include Helvetica Black, Neue Haas Grotesk Black, Avenir Next Heavy, Proxima Nova Black, and Suisse Int'l Bold. Most are commercial. Google Fonts free alternatives in the same broad family include Inter Black and Manrope ExtraBold.

What kind of projects fit this style?

Fashion and athleisure branding, beauty packaging, music and podcast cover art, gym and wellness identities, and any wordmark that needs to read as confident and modern at social-media scale.